DSR OF THE MONTH Archive

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Marvin Pleason
October 2011
While not new to sales – he’s been selling since high school some 38 years ago -- Marvin Pleason is relatively new to foodservice. A street sales specialist at Glazier Foods, he quickly put his prior experience in photography sales and in his family’s formal wear business to work building what’s now a nearly $4.5-million route when he joined the company five years ago.
Vito Conigliaro
September 2011
Born in Sicily in 1944, Vito Conigliaro immigrated to New Jersey at the age of 24 and began working, as his brother had back home, in an Italian pizzeria – first as a dishwasher and then learning other positions. It was there, even before learning to speak English, that he met Louis Piancone Sr., the founder of Italian specialty distributor ROMA Foods. Piancone took a liking to him and offered him a job as a driver, but quickly recognized Vito’s natural ability to relate to people.
Frannie Waybright
August 2011
After a long and successful career working for high-profile, high-volume foodservice operations in Florida and Georgia, co-owning a restaurant, and landing a management position at The Greenbrier Resort upon her move home to West Virginia, Frannie Waybright finally found her true calling. At age 48, she’s a rookie DSR who in less than a year on the street has established herself as a rising star and discovered that foodservice sales is where her heart is.
Steve Martel
July 2011
When Perkins, formerly a bakery and paper specialist, expanded into broadline distribution, it’s leaders sought out experienced reps to help them ramp up quickly. Steve Martel, who’d worked at both U.S. Foodservice and AGAR, was among the first to come aboard. That was six years ago and he’s now a star Perkins performer, selling the full line to the tune of more than $5 million in annual sales.
George Morgan
June 2011
George Morgan may not be Greek, but he has wholeheartedly embraced “philotimo,” a Greek concept espoused by the Mouskondis family, owners of Nicholas & Co., where Morgan has been a DSR for nearly a decade. Tough to translate directly, it has to do with love of honor, Morgan says – a sense of love for family, community and country; a joyful hospitality and an obligation to one another to make things better and do what’s right.
Rick Parks
May 2011
Rick Parks, a star DSR at Ben E. Keith's Oklahoma division, likes to say he takes a farmer's approach to sales: He starts with something small and focuses on growing it over time until he owns most of the business in an account.  Working the metro Tulsa market and outlying rural areas, Parks has "farmed" his way to success. Among the top five reps at his company, he'll hit sales of $8.3 million in sales this year.
George Mansour
April 2011
George Mansour, a top DSR for Cheney Brothers, Inc., has earned a reputation as a slow and steady achiever. Over his 14 years in foodservice sales, he’s built up a $5-million territory made up mostly of independent restaurants along Florida’s Space Coast. Like the rest of the state, his market has been hit hard by the recession and it now faces the loss of additional jobs with the discontinuation of the space shuttle program. But tough times or not, Mansour manages to continue growing.
John “Cliff” Yager Jr.
March 2011
Cliff Yager wears two hats at Merchants Grocery Company (MGC). One is that of traditional DSR, calling on street accounts in a largely rural seven-county territory. The other, acquired through a more recent promotion, is that of Food Service Director for MGC, a UniPro-member distributor that specializes in service to convenience stores.
Shawn Kirk
February 2011
For Shawn Kirk, a rising star DSR at Yancey’s Food Service, becoming a sales person was never part of the plan. A one-time stay-at-home mom, Kirk joined Yancey’s nine years ago as an entry-level customer service rep. She was soon promoted to a lead position in that department and later was bumped up to national account management. Just under two years ago, she was assigned a high-profile customer that, while part of a national chain, had just a couple of units locally, didn’t buy on contract and needed dedicated attention.
Neal F. Taylor Sr.
January 2011
Neal Taylor took the back road into foodservice sales. Eighteen years ago, fresh from completing military service, he took a job as a night warehouse selector at a small Georgia-based distributorship. He later switched to making deliveries and it was then, during a five-year stint as a driver, that he discovered he had a knack for sales.