Consultative Selling

Online Daily Restaurant Deals Driving Positive Consumer Behavior, Per Technomic

CHICAGO (June 9, 2011 - PRNewswire)—Technomic has found that online daily deals are attracting new and infrequent customers to participating restaurants. The Chicago-based food industry research firm also found that a high percentage of these customers claim they have returned to the restaurant without a daily deal and/or recommended it to family and friends. Furthermore, many write about their specific experience on social media sites such as Yelp and/or Facebook.

Cracking the QR code

The bottom line: Operators can reach new customers and stay on the cutting edge of technology trends by using QR codes—the pixilated black and white boxes you see in ads—in their marketing. QR codes are a type of bar code image. Scan one with your smartphone or iPad and you’re sent to a website. You see these in ads a lot now. It’s a much easier way to send people to a web page than simply listing a URL address.

How to do a TV cooking demo

Bottom line: A very specific need here: a restaurant needs to do a cooking demo on TV and doesn’t know best practices. If they do it right not only will they impress the audience and capture some free marketing—but they’ll get invited back. Whether it’s Good Morning America or the local news show, being invited to do a cooking demo on TV can be a great way for an operator to get free marketing. Help them do it right.

The logistics of serving 500 tasting portions to a crowd

Bottom line: It can be hard for a restaurateur to know—without practice—how to figure out servings for a massive crowd at an event. Some guidance can save time, labor, and food cost.

Health insurance 101

Bottom line: Health insurance is confusing and ready to get even more so. Every restaurant has questions. Be ready to give answers with this tutorial from the Culinary Institute of America.

How to build a franchisee advisory board

Bottom line: If you’ve got a growing franchisor as a client, they need to know the benefits of a franchisee advisory board and how to put one together. It can help them grow smarter and faster, while increasing communication and giving more ownership in the brand to franchisees.