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CHICAGO (February 3, 2010 - Vocus/PRWEB)—In a year when the restaurant industry
experienced its steepest traffic declines in three decades, the total
restaurant unit count was relatively flat, dipping slightly by -0.3
percent or less 1,652 restaurant units nationwide, compared to a year
ago, according to a restaurant census conducted in fall 2009 by The NPD
Group.
NPD’s latest ReCount®,
a census of commercial restaurant locations in the United States
conducted in the spring and fall each year, shows unit counts for total
chain restaurants flat and independent unit counts down -1 percent in
fall 2009 compared to fall 2008. Unit counts for total chain quick
service restaurants remained stable while independent quick service
restaurants units declined -2 percent. Full service restaurants (casual
dining, midscale, and fine dining) counts were flat for both total
chain and independents. However looking deeper, mid-sized, and minor
chains are showing declines across the board while major chains are
growing slightly in both segments.
“NPD’s fall 2009 ReCount reflects a slowdown in chains expanding, and
two years of a challenging economy already weeding out the poorest
performing restaurants,” said Greg Starzynski, director, product
development-foodservice at NPD. “The economy has been particularly hard
on independent restaurants and smaller regional chains that don’t have
the same financial resources as the national chains.”
In terms of restaurant unit counts by geography*, NPD finds that the
Central United States Census Bureau Region was hardest hit and
decreased its total restaurant units by -1.2 percent, including states
like Michigan, Ohio and Illinois. The Northeast census region also saw
decreases of -0.6 percent for total restaurant units.
*Editor’s note: ReCount restaurant counts are available by a variety of
breakdowns; including geographical breakdowns, e.g., zip code, city,
state, designated market area, census areas, etc.
About The NPD Group, Inc.
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consumer and retail information for a wide range of industries. Today,
more than 1,700 manufacturers, retailers, and service companies rely on
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