Global cuisines and flavors will continue to play an integral role in consumers’ restaurant choices. Industry studies reveal that customers are increasingly driven to try unique flavors. In its Flavor Consumer Trend Report, Technomic finds that 52% of respondents express a preference for restaurants that offer unique or original flavors, up from 42% of those polled in 2009.
The study finds that new and exciting flavors can have an impact on purchasing decisions. “Most consumers say that a positive experience trying a new flavor can lead to future visits and can even influence retail purchasing decisions,” states the report. “What’s more, two in five say they are willing to spend more on meals that showcase new and interesting flavors, suggesting that in many cases, operators have substantial room to experiment.”
Other findings include: