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Top 50 - 2008

22. BiRite Foodservice

Brisbane, CA
Year founded: 1966
Chairman: William Barulich
President: Steven Barulich
1 distribution centers
1,800 accounts
90% commercial, 10% noncommercial
11,000 SKUs
80% national brands
20% group label
40% street accounts sales ($1,600 average order size)
50% multiunit accounts ($2,200 average order size and 5% from fast food)
COP & specialty products: Fresh meat (beef, veal, lamp, poultry), gourmet cheese, E&S, san-jan, packaging.
Best innovation: Redeveloped company website; implemented business intelligence software down to sales level.
Other news: Implemented extensive warehouse training program with full-time training staff.
Fuel prices: Considering bio-diesel fuel.
High-tech operations systems: Using voice-activated picking system in warehouse.
Plans for human pandemic or other catastrophes: Comprehensive disaster plan is in place.
Any "green" or environmentally-friendly projects: Bio-diesel fuel.
Key issues this year:Focusing on growing street business in 2007 along with expansion of organic and "green" line of products.