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Top 50 - 2008

5. Reinhart Foodservice

La Crosse, WI
Year founded: 1972
Co-Chairmen: Chris and Jude Reyes
President/ceo: Mark Drazkowski
Website: www.reinhartfoodservice.com
17 distribution centers
30,000 accounts
55% commercial (Street)
70,000 SKUs
55% street accounts sales
45% multiunit accounts
COP & specialty products: Fresh meat (beef, lamb, veal, poultry) fresh fish, fresh produce, gourmet cheese, E&S, san-jan, packaging
Best innovation: Continuing to evolve TRACS Direct web-based customer technology service and enhancing modules for menu costing, recipe management and back office integration.
Other news: Acquired Catanzaro Foods in Cincinnati, Burlington Foods in Vermont, the Omaha Division of Food Services of America, King Provisions in Atlanta and King Provisions in Jacksonville, FL. Also folded out a distribution center in Richmond, VA, and constructed and opened a new distribution center in eastern Pennsylvania, replacing the existing facility.
Fuel prices: Focusing on transportation issues and routing efficiencies.
High-tech operations systems: Using or investigating supply-chain management and logistics systems, WMS, bar coding, voice and RFID.
Plans for human pandemic or other catastrophes: Developing program via in-house risk management team.
Any "green" or environmentally-friendly projects: Yes, via multi-unit customers.
Key issues this year: Dealing with transportation cost controls and enhancing driver productivity.